James Ooi.

  Digital architect, full-stack developer and UI/UX designer that enjoys solving practical problems with innovative, usable and aesthetically pleasing solutions.
SunwaySA Bookings Making spaces more accessible. View Case Study
Maybank2u Mobile Redesign Making financing more human. View Case Study
WhatsApp Rebranding Expressing simple, personal connection. View Work
Open Source
Croppr.js Javascript 122 18
A vanilla JavaScript image cropper that's lightweight, awesome, and has absolutely zero dependencies.
fonty Python Unreleased
A command-line tool to download, manage and convert fonts.
The mere presence of choices and its effects on Attitude-towards-the-ad (Aad) and Attitude-towards-the-brand (Ab)
Extensive literature has documented how having too many choices can negatively affect our emotions. Realising this, is it possible for marketers to shape consumer's attitudes by controlling the number of choices in advertisements?